Marketing Opportunities - Pharm Tech Europe
  • Subscribe / Renew
  • E-directory
  • Past Issues
  • About Us
  • Contact Us
  • Sign Up: e-Newsletter
 

ADVERTISEMENT

Feb 9, 2010
Survey
Should a drug label state how the medicine compares with similar treatments?
Yes
No
Yes
53%
No
47%
View Results
Weekly E-Alert
Boost your marketing campaigns

Marketing Opportunities

Pharmaceutical Technology Europe magazine offers a flexible range of additional marketing opportunities designed to compliment display advertising and meet every objective or budget.

Combining on-page, online and direct mail, these advertising options can be used to target key professionals in the pharmaceutical manufacturing industry when they are making purchasing decisions.

On-page and Online

Classified Advertising
Ensure buyers can find your company by advetising your products and services in the classified section of Pharmaceutical Technology Europe. Your classified advert will also appear on this website.

Recruitment Advertising
Advertising in the Appointments section of Pharmaceutical Technology Europe puts your vacancy in front of 18 000 professionals involved in pharmaceutical manufacturing in Europe.

Website Advertising Opportunities
www.ptemagazine.com brings the magazine to life. The purpose of the site is to provide an information resource for readers and advertisers alike. As well as an archive of interesting articles and details of forthcoming events, the website is the primary resource for people wishing to subscribe to the magazine.

The following opportunities are available for advertisers on the Pharmaceutical Technology Europe website:

Rotating Banner

Your marketing message enjoys top of page, maximum visibility as your banner rotates. You can purchase rotating banners for the entire site or by section, depending on your advertising budget and aims.

Skyscraper Ads

An extremely visible means of advertising your products and services. Skyscraper Ads are positioned in the right hand column of the site, and can link directly to any location you choose on your website. Get your advertising message across with IMPACT.

Button Ads

These are a cost effective, attention grabbing means of advertising your properties and brands. They can be positioned underneath the left hand navigation bar as a single ad or a combination of three ads, or on the right hand side of the site. The button links directly to any location you choose on your website.

Bespoke Online Projects

Separate your brand from your competitors by delivering a specific message about your company, products and services using a customised web feature. We will work with you to create an online product such as an E-Newsletter, Show Daily, Online Survey or Microsite to help you reach your target market. Speak to one of the sales team to discuss the opportunities available.

E-Alert

PTE publishes a weekly E-Alert providing a variety of editorial from the Pharmaceutical, Specialty Chemical, Biopharmaceutical and Contract Service/Outsourcing industries. The readership is made up from a combination of PTE's fully audited circulation and industry professionals who have requested to receive the e-Alert on a weekly basis.

The following opportunities are available for advertisers in the newsletter:

Lead Banner
Located at the top of each e-Alert, the Lead Banner provides a highly-visible promotion that links directly back to a URL provided by you. The Lead Banner is the first advert 24 394 readers will see when opening the newsletter as it is located in a prime position. (Figures are taken from our E-Alert subscriber base)

Skyscraper
Located on the right side of each e-Alert, the Skyscraper provides the largest amount of promotional space to advertisers and runs parallel with the news contact.? While the news section is read, your promotion will constantly be in eyeline with the strongest section of the e-Alert — the editorial, maximising the effectiveness of your promotional spend.

Foot Note banner
The Foot Note banner will divide the news and editorial from the events section of every issue.? Providing the same size promotion as the Lead Banner, the Foot Note banner will be the last promotion that the 24 394 readers will view, ensuring your message remains in their mind. (Figures are taken from our E-Alert subscriber base).

Survey
There is space on each e-Alert for a market survey / poll.? Advertisers can use this opportunity for market research regarding Product awareness; Company / Brand awareness; Trade Show relevance; and Casting Market Opinion.

The cost of the survey will depend on the number of questions and the frequency required. Please contact a member of the sales team to discuss this how this promotion could help your company and the ways in which it can be used.

Communicate Direct

List Rental
Advanstar list rental provides direct access to a unique B2B database of more than 2 million licensing professionals from over 23 sectors worldwide. This high quality, audited data is compiled from your magazine circulations and exhibition / conference attendees ensuring that the data is up to date, clean and accurate. Advanstar guarantees 98% deliverability.

Rent the Pharmaceutical Technology Europe magazine subscribers and deliver your direct marketing message to the heart of the industry.

Email • Direct Mail • Telephone
You can choose to rent either the address list with or without telephone/fax numbers or, use the email address list to produce instant responses.

Article Reprints
If your company has been highlighted in Pharmaceutical Technology Europe magazine by an article, product review or advertisement, you can benefit by transforming it into an impressive, yet cost-effective, marketing tool.  Included in the reprint service is an electronic version that you can post on your website.  

Contacts

Classified, Appointments and Reprints

Richard Hodson
+44(0) 1244 393 419
rhodson@advanstar.com
 

List Rental

Lindsay Jones
+ 44 (0) 1244 393 104
ljones@advanstar.com

Website Advertising Opportunities

Mark Goodrich
+44 (0) 1244 393 130
mgoodrich@advanstar.com

Current issue
July 2009
Click here